I like to call it a creative brief, but whatever you want to call it, just make sure to do it before you begin designing the logo. View 02 Logo Brief.pdf from ARTS 550 at Eastern Michigan University. Those logos stayed throughout the years because of their timeless design. The Questions To Ask In A Design Brief. Conduct a questionnaire or interview with the client to get the design brief. A logo design brief is a document that provides a designer all of the information needed to create a logo for you. Registered in England and Wales #07437294. 30 years time? Consumer or Trade? A design brief is something that is vital to any design project and frames the expected delivery. Shopping sites tend to combine font types like Source Sans Pro Regular with Crimson Text Regular. 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Launched in 2009, we love to explore the very best creativity and offer interviews, tips and ideas to help you succeed. A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. Ask yourself if your logo design is trendy. A happy face could embody a business about children’s clothing and rising graphs or arrows work well for an SEO firm. Any third party sub-contractors or other agencies/freelancers? There’s also the logo of Kids Exchange which, due to the lack of spacing and wrong font type, appeared to many as “Kid Sexchange.”. Who will be the internal decision-makers on this project? The risk of not completing a detailed brief is the possibility that your organisation ends up with a … Ask yourself if your logo design features something like this. Monthly? This logo design questionnaire will give you 5 mins to understand client requirement to deliver the right concept as per the client needs. In your opinion, what defines a successful logo? Without an accurate, clear and concise design brief, you might as well be designing in the dark. Many of our recommended questions cover all grounds and help you to figure out the client's background, its target audience, its strengths and weaknesses and its goals – everything that you really need to know to satisfy the client's needs. Your logo, done right, is amongst your most valuable business assets . You want to ask all the right questions for the best logo design project outcome. Weekly? Reference. Obviously, you won't have to ask every single one, so just use this guide as a helpful checklist. You can see why the term ‘logo’ caught on - … (number of employees? What does the color represent? How big is your company? Logos is Greek for word. Others will add an image of a coffee bean or tea leaf to further imply they serve organic drinks. FedEx is a delivery courier and so they have a directional arrow to represent this concept. You can ask the same design brief questions to individuals, service clubs, organisations, charities, events, etc. How do your competitors market themselves? Without good direction, you'll find it almost impossible to create designs that are on brand, on budget, and tailored to your client's target market. They are relevant regardless of the changing trends. No matter where you decide to design your logo using a free online logo creator, illustrator logo templates , 99designs or its competitors for best results you need to ask these questions first. Which of these words is a better fit for your brand? How frequently would you like to meet? As mentioned, the arrow in Amazon’s logo runs from A to Z, symbolizing how they sell everything you can think of. Which of these words is a better fit for your brand? Other options are either a graphic related to their business/company name, or an abstract graphic. Giving feedback and approvals? About. What is a design brief? You can start researching which elements serve this function for your company by looking at your competitors. This is why it’s crucial to design a logo in monochrome first. Advertising companies you partner with might feature your logo in monochrome or one, flat color for a poster. Some people call it a discovery process, creative brief, introduction meeting or creative interview. Questions about the design project's scale, timeframe and budget; To facilitate the conversation, I'm using “company” as a global replacement for the client. Keep in mind you may have to shrink your logo for letterheads or icon images. It should also weave in some information about what your organization is and why it exists. Is there anything else you'd like to add that we haven't already covered? Are there any new markets you'd like to break into? Which of these words is a better fit for your brand? This questionnaire template also collects typography, style preferences your customers liked which is also very helpful for your design decision. If so, what would they be and why? As an energetic, hardworking, and skilled designer who has been a part of logo designing for quite a while now and with my experience and conversant with current trends, I am able to pick and choose the summary of every individual that comes to me and goes with … What are the long-term goals of the company? What words describe how you feel when you look at your current logo and branding? Don’t pick colors out of a whim. What is a Logo Design Brief and Why Is It Important? These are the crucial questions to ask when designing a logo. good brief. A detailed and thoughtful design brief will lead to a successful end product—whether it’s a logo, brochure or entire branding campaign.If you’ve nailed the target audience, know the budget, have a detailed list of all materials needed; know what the ultimate goal is and how it will be measured, you end up with a beautiful campaign that everyone will be pleased with. Design Brief Get to know the client’s business. Some logos appear innocent but due to the lack of insight, the designers failed to see hidden inappropriate imagery that others might see. Sample Creative Brief for Logo Design. 10 years? 1. Doing so early on will pave the way to a successful outcome, bring the client's vision to life and hopefully build a long-lasting relationship that will result in repeat business. It’s a simple 7-question survey that I’ve crafted over nearly 7 years of experience. Think you got a good idea of what your logo should be? ; Design Execution Select promising logo design concepts and execute them digitally. By doing this, you can ensure that the logo stays recognizable regardless of its size and color. Why does your current branding use those colours, fonts, etc.? A popular example of an inappropriate logo is the 1973 logo for the Archdiocesan Youth Commision. Why did you choose them? Ask yourself these questions to determine if your design conveys the best attributes for your business. 2 LOGO BRIEF A guide to creating a goal based logo design brief. Randomly generate smart design briefs to practice your design skills, get content for your portfolio and gain experience working off a real design brief. Would you like a 'brand guidelines' pack for future reference. This guarantees you focus on its silhouette first. Here are 50 questions to consider when chatting to a client prior to designing a logo. A random generator for design briefs. Ask questions. Do you have a deadline that needs to be considered? (consider how many you can offer – this varies from designer to designer). If your customers had to describe your company in one word, what would it be and why? What do you want the new logo to accomplish? They ask all of the above questions and attempt to create a logo for you, collaborating with you to make a design that perfectly embodies your business. Designing a logo for your customers is really easy using this logo design questionnaire template. Here Are Some Key Tips To Present Your Logo Design To The Clients For Approval 01. A logo also shouldn’t have any offensive imagery. That will confuse the client as you are expected to explain the design and not ask questions. What sets your company apart from the competition? In the same way as markets has matured and evolved so has design. Print, web, etc.? A logo design might seem innocent in English but it could be offensive in another language. It also helps to … Call it a creative brief. 2. Before beginning a logo design, consider gathering the necessary information for the job at hand. Exquisite designs might look nice but it’ll be expensive to hire artists each time you have to replicate it and draw it. This is a frequently asked question we often get from our new clients. 12 Questions to Ask When Designing a Logo: The following questions will help you determine if your logo suits all your needs for the company. How to write a high quality logo design brief By British Design Experts. It’s the starting point of the project and it should provide the designer with as much relevant information as possible. What colours or colour palettes do you like and why? Logos targeting kids should sport bright colors while a logo meant to target home buyers should be uniform, flat, and formal. With the help of a design brief, it will be easier for the design team to have effective decisions about the changes and project shifts that they would like to implement. Your next step is to take a step back and decide whether you want to follow your competitors’ trends or do something different. The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. Keep in mind that when it comes to branding and businesses, colors convey a psychological impact on your target customers. Ready to launch your company? Hopefully you learned a lot about the company in your creative brief process. Comic Sans, for example, is an informal font type that appears amateur and cheap. Here’s Volvo’s for an example: 3. Do you have the right logo to go with it? Are there any logos that you particularly dislike and why? It has to remain meaningful even if the market shifts. The term logo is short for logotype, graphic designer speak for a custom-lettered word. Are you an SEO firm for local online businesses? While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a … ; Sketching Develop the logo design concepts around the brief and research. Do you sell products for medical students or do you offer HVAC repair services for big businesses in town? An effective logo design brief accurately reflects your business’s mission statement and helps the designer get on board with how you see things. Others use a catchy gimmick that makes their logo stand out from the competition. Are there any restrictions to consider when designing the new logo? Please supply a brief description of the design you have in mind and any other information that would be useful. Thank you very much for your time and I'll be in touch. All you need to do is copy & paste the questions into an email, or a text document; write your answers underneath, and email me the finished email/document. You can start by knowing which questions to ask. If you remember, a few weeks ago I did a call for companies who wanted to win a free logo design from LogoInn.com. Once you have created a brief, get the client to approve this before starting anything. Pick a theme for your company, an emotion you want to convey, and then choose a color that best delivers that emotion to your audience with a single glance. Conduct research focused on the industry itself, its history, and its competitors. Why is this important? → Send me an Email with your responses to the questions I have set out below in the Logo Design Brief (an → precedes each one). So, I tried to create most important logo design questions to ask clients and customers. Design Brief Questions about the company hiring you for a design project. We also provide other guides to help you come up with the ideal design. Product/services positioning statement:This is like your company mission statement, only more specific to your offerings. Benefit of your product/service:Does it save your customers money? It might look great but when you turn it into a black and white image or shrink it to fit a small icon box, the logo becomes unrecognizable. Will there be anyone else involved in this project? Company mission statement:This is a sentence or two that explains your company’s goals. A logo design questionnaire is absolutely vital right after you signed the logo design contract template, and well before logo creation commences.. That’s because it provides a solid understanding for your design brief.By drawing out as many questions as possible, you’ll be creating a smooth journey towards a proud-worthy outcome that your client will rave about. How long has your company been established? Do you have a strapline or slogan that goes along with your logo? What materials would you like to see as a result of this new logo? This means you're going to have to ask a lot of questions to draw … 3 Industries That Need Electronic Notary Services — And May Not Know It, How to Put Your Logo On a Business Card Template, How to create a Gmail signature with your logo, If you experience any difficulty accessing content on LogoMaker, please contact us at 866-333-8917 or, Logo Maker: Trusted by over 20M businesses to, Country Music Band Logos: Telling a Story. A common design mistake is to make a draft logo with a lot of colors and corners right from the start. 10 questions for a killer design brief. Are there any elements from the existing logo that you'd like to keep and why? You’re also not the only one going to use your logo. (Stress to the client that the fewer decision-makers, the better!). Creative Boom celebrates, inspires and supports the creative community. With so much responsibility leaning on your logo, you have to get it right. What does a logo designer do? Logo Design Questionnaire . Traditional or modern? A design brief is basically a questionnaire form that needs to be filled by the client for the designer. You can come up with the right image, font type, and color that works to broaden your brand’s identity and reach. The next step is to check other logos for inspiration. What is your company/organisation/product/service name? In this article, I'd like to suggest and discuss 10 questions to ask your clients that will help you produce good design briefs. Katy Cowan Research. If the client doesn’t provide you with one, create your own by asking the right questions. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief. One of the most important questions to ask when designing a logo is who your target audience is. Does your business target folks in need of mortgage refinancing? This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration. These don’t have to be logos from companies in the same field. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. By Ian Paget Some clients that approach you may have worked with Why was your company started in the first place and what was the motivation? Don’t hesitate to rely on us to strengthen your brand with a memorable logo. This logo design form asks about customer's personal, company and brand details. Orange is a friendly and approachable color, which is why you’ll see shopping sites like Amazon use it a lot. It was popular once, back in the mid-1990s, but has since faded out of popularity. Here’s what a few expert logo designers had to say about how to present a logo according to the design brief: Always start with a detailed design brief. The ideal design brief is made up of questions that the client can easily answer to generate information about their business or company. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. All you have to do is look at the competition and each industry as a whole. The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to-the-point, but without glossing over any important areas. Can’t come up with a great idea? It will ease your logo design process. Most coffee shops utilize an image of a cup and steam to embody what they offer. To design a logo for Minternet Web Design How do you know you designed the right logo? None of these tips and questions matter if your budget can’t afford an elaborate logo design. A design brief is used as an initial guide. The purpose of a logo is to help people identify your brand, and with a quick glance, understand what your business offers. Finally, what would you like the final work to produce? Where do you see your company in 5 years? Take cues from this and hunt down an ideal image, font, or color. revenue?). Newspapers, for example, often use Times, Helvetica, or Century Old Style for their printed products. Which of these words is a better fit for your brand? Hassle-free design starts here. 6 March 2014. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. Baskin Robbins, popular for their 31 flavors, uses a logo where parts of the B and R letters form the number 31. 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